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The $105M Alex Hormozi Launch Playbook — With The Actual Behind-The-Scenes Numbers, Frameworks & Execution Strategy
Get the complete partner-level breakdown from inside the biggest online launch ever. See the real data, the Money Model that drove insane dollars-per-buyer, and how to execute these same principles for YOUR next $5K–$1M+ launch.
Here's What Most People Think About Big Launches:
"They have a massive email list."
"They spent millions on ads."
"They have some secret strategy I'll never know."
Here's the truth I learned as a TOP PARTNER with full access to the real numbers:
- It wasn't a secret tactic.
- It wasn't a massive list or unlimited budget.
- It was flawless execution of basic launch principles — at a level most people never commit to.
And the craziest part?
Alex used his own book's framework ("100M Money Models") to sell the book itself.
Attraction (book) → Upsell (bundle) → continuity (Skool Memebership).
That's why the dollars-per-buyer were insane. That's why it broke records.
Not unit count. Revenue per customer.
And that model? It scales for any sales launch, from $5K to $100M.
Inside This Free 52-Page Playbook, You'll Get:
📊 The Real Numbers
- Actual ad spend by platform, ROAS breakdowns, conversion rates, team costs
- Not theory. Not estimates. The actual partner-level data from inside the launch.
🎯 The Money Model Framework
- How Alex structured attraction → upsell → backend to maximize dollars-per-buyer
- Why this model works whether you're launching a $5K course or a $1M program
📅 The 90-Day Launch Prep Roadmap
- The "Coats of Paint" planning process that turned 6 months of prep into a 72-hour cash machine
- Plug this straight into your next launch timeline
🎨 The Modular Ad Creative System
- How the team produced 1,000+ winning ad variations without burning out
- Works even if you only have a VA or freelancer
📈 Platform-By-Platform Performance Data
- Which platforms produced the best ROAS (and what to do if you can only focus on ONE)
- Where to allocate your budget for maximum return
⚙️ The Execution Blueprint
- Why the internal sales team outperformed outsourced reps by 10X
- How to structure your team (even if you're small) for flawless execution
📊 Launch Metrics & Tracking
- The key numbers that tell you BEFORE you launch if you're on track for 5, 6, or 7 figures
- How to spot revenue leaks before you waste another dollar on ads
Complex concepts made simple with hand-drawn illustrations
I Got Paid To Get A Masterclass From The Best In The World
Here's the truth:
I really wasn't interested in doing a launch campaign for Alex Hormozi.
I've been in this game a long time. I've built multiple six-figure launches. I've partnered on $10M+ launches with Tony Robbins, Dean Graziosi, and Russell Brunson.
I know what works at scale.
But when I heard this launch was going to break every sales record in history and become the biggest online launch ever?
I knew exactly how much I could learn — and borrow.
So I said yes.
Not because I needed another win on my resume.
Because I wanted to reverse-engineer every single element and use it for my own future launches.
It was like getting paid to attend a $100K mastermind.
Then The LiveLaunch Happened.
2-3 hours in, I realized this was something completely different.
We already had $30 million in sales.
By the end of 72 hours:
$105,000,000 in revenue
3.6 million books sold
Records shattered across every metric
But here's what shocked me most...
There Was No Magic Bullet.
No secret hack.
No proprietary system only Alex Hormozi knows.
It was the same launch strategies I've been using for years — just executed at a level I'd never seen before.
Every stage of the Money Model fired perfectly:
✅ The book (attraction) was priced so irresistibly low, resistance was impossible
✅ The upsell bundle was structured so perfectly that conversion rates were insane
✅ The backend continuity was positioned during the launch so it felt like the obvious next step
✅ The ad creative system produced 1,000+ variations without the team burning out
✅ The internal sales team was trained to perfection and outperformed outsourced reps by 10X
✅ The 6-month "Coats of Paint" prep work meant nothing was left to chance
It wasn't one thing. It was EVERYTHING, executed flawlessly.
And that's exactly what I documented in this playbook.
Your Biggest Launch Starts Right Now
Why I'm Giving This Away Free (And Why I Might Not For Long)
Look, I will turn these notes into a $497 Launch course when I get the time.
Or gate it behind my $5K coaching program application.
But here's the deal:
I'm giving this away free for two reasons:
1. Most people won't do anything with it anyway.
They'll download it, skim it, maybe get excited for a day... then go back to doing launches the same way they always have.
And that's fine. Not everyone is ready.
2. The 5% who actually implement this? Those are exactly the people I want in my world long-term.
When you see results from this playbook — when you have your first launch , or $100K launch, or break through from $250K to $500K+... you're going to want more.
Maybe that's my course that goes deeper into execution.
Maybe that's my mastermind for entrepreneurs doing bigger launches.
Maybe it's just staying on my email list and learning from me for years.
I'm playing the long game.
I believe the rising tide lifts all boats. And I'd rather build relationships with serious entrepreneurs who take action than hoard information and hope someone pays me $997 for a PDF.
But fair warning:
I reserve the right to turn this into a paid product at any time.
If you're reading this and it's still free? Grab it now.
Here's Exactly What You'll Discover Inside:
📊 The Money Model That Broke Records
How Alex literally used his own book's framework to sell the book — and why the dollars-per-buyer (not unit count) is what actually breaks revenue records. You'll see the exact attraction → upsell → backend structure and how to adapt it for your offer.
🎯 The "Revenue Leak Audit" Framework
The 3 places most launches bleed money before a single ad runs. You'll identify these in your own launch plan within 90 minutes of reading this — and know exactly how to fix them before you spend another dollar.
📅 The 90-Day "Coats of Paint" Roadmap
The planning process that turned 6 months of prep into a 72-hour cash machine. You'll get the week-by-week breakdown you can plug straight into your calendar — whether you're launching in 30 days or 6 months.
💰 Platform Performance Data (The Real Numbers)
Which platforms produced the best ROAS, what the actual ad spend looked like, and where to focus your budget if you can only pick ONE channel. No guessing. Just data.
🎨 The Modular Ad Creative System
How the team produced 1,000+ unique ad variations without burning out. This works even if you're a solopreneur with just a VA or freelancer — you'll see the exact framework for systematizing creative at scale.
📞 Why Internal Sales Crushed Outsourced Reps By 10X
The team structure that drove conversions through the roof — and how to copy it even if you're small. You'll see the training approach, the scripts, and the metrics that mattered.
📈 The Metrics That Predict 5, 6, or 7-Figure Results
The key numbers that tell you BEFORE launch day whether you're on track. You'll know exactly what to measure, what ranges to target, and when to pivot if something's off.
⚙️ Flawless Execution Principles That Scale
This isn't just about a $105M launch. These principles work from $5K to $100M. You'll see what "flawless execution of basics" actually looks like — and how to apply it at YOUR scale.
By The End Of Today, You'll Know Exactly:
✅ Which 3 revenue leaks are killing your launch results — and how to fix them before you spend another dollar on ads
✅ Whether you're on track for a $50K, $250K, or $1M+ launch — based on the same metrics that predicted the $105M result
✅ Which platform deserves your ad budget — with real ROAS data so you stop guessing and start scaling what works
✅ How to structure your next 90 days — with the exact "Coats of Paint" roadmap that turns prep time into a cash machine
✅ What "flawless execution" actually looks like — so you can stop wondering what you're missing and start implementing what works
Even If...
❌ You have zero email list and are starting from scratch
❌ You've failed at launches before and don't want to waste months of work again
❌ You only have 90 days (or less) until your launch date
This playbook shows you the system.
Not theory. Not hype.
The actual behind-the-scenes data from the biggest online launch in history — broken down so you can apply it to YOUR business, YOUR offer, YOUR scale.
My Personal Commitment To You:
If you read this 52-page playbook and don't find at least 3 things that could transform your next launch, I've failed you.
I'm not holding anything back.
This is the same stuff I'd share with you if we were sitting down for coffee and you asked me everything about the launch.
The real numbers. The frameworks. The execution strategies.
No fluff. No filler. Just actionable intelligence from inside the biggest online launch in history.
Here's What Makes This Different From Every Other "Launch Guide" Out There:
✅ This is adaptable for YOUR scale — whether you're doing your first $5K launch or breaking through from $250K to $1M+
✅ This is real execution intelligence — not what "should" work in theory, but what DID work for $105M in 72 hours
✅ This is the actual partner-level data — the numbers, frameworks, and behind-the-scenes strategy from someone who was IN the room where it happened
❌ This isn't a recap case study with surface-level takeaways
❌ This isn't generic launch theory from someone who's never done it at scale
❌ This isn't Alex talking about his own launch (you can find that on podcasts)
What This Playbook Does NOT Include:
Just so we're clear:
❌ This doesn't include done-for-you templates or copy-paste swipe files — it's the strategy and frameworks you adapt to your business
❌ This isn't a paint-by-numbers "do exactly this" course — you'll need to think and apply it to your situation
What it DOES include:
✅ The complete strategic breakdown with real numbers
✅ Frameworks you can implement immediately
✅ The execution principles that work at any scale
✅ Everything you need to identify what's broken in your current launch plan and fix it
The Bottom Line:
You've been doing launches thinking you need a massive list, a huge ad budget, or some secret strategy only the "gurus" know.
That's not what drives $100M launches.
What drives them is flawless execution of basic principles — at a level most people never commit to.
And now you get to see exactly what that looks like.
The 52-page playbook. The real numbers. The frameworks. The execution strategy.
All for exactly $0.
Your Next Launch Starts Right Now
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WHAT'S INSIDE
Here's Everything Inside the $105 Million Launch Strategy Guide
The Real Numbers
Every metric that mattered: ad spend by platform, ROAS breakdowns, conversion rates, email performance, team costs, profit margins—nothing held back.
Complete Frameworks
The exact funnel structure, ad creative systems, email sequences, webinar framework, and offer stack that generated 9 figures in 72 hours.
Implementation Tools
Step-by-step worksheets, exercises, and roadmaps to adapt these strategies for YOUR launch—whether it's $100K, $1M, or $10M+.
Your Next Launch Starts Right Now
Here Is A Sneak Peak At What Is Inside:
IMPORTANT DISCLAIMERS:
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